Put together a few slides on the highlights of the case study to stir people’s interest sample of thesis statement, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise. Include a link to a recent case study in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like: Get Inspired: Case studies are just one type of content that helps your sales team sell. They don't always work by themselves, though. Check out our list of content types that help sales close more deals . Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started? Check out this blog post .
How do you market your case studies? Let me know in the comments below! Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this. Get Inspired: Have you completed our Inbound Certification course yet? During our classes, we use case studies to show how inbound marketing is applied in real life. Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer's journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Case studies can be really useful when it comes to showing prospects how successful other people within a similar industry has benefited from your product or service. There are a number of offers you can create based off of your case studies, in the form of ebooks essay about nationalism, templates defense thesis, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” Y ou could create a more in-depth version of the case study with access to detailed statistics as an offer. (And d on’t forget, you can also use quotes and statistics from case studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates .) Or, you could create a template based on your customer's approach to success. Following on from a few short slides, you could also put together a more detailed presentation of the case study and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form. Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's case study to illustrate how the issues were addressed. It's important not to center the blog post around your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage. Okay, so you know case studies work. The question is, how do they work? And how can you squeeze the most value out of them? Here are 15 ways you can market your case studies to get the most out of them. Case studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social: Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing? Here are 10 clever suggestions for how you can do this. Brilliantly real and real-time: NATO and Taliban slug it out on Twitter ow.ly/8hria Battle of the Digital Brands: H&M vs. American Apparel Brooks Brothers Plays It Cool in Social Marketing - In social media marketing what are good research topics for education, Brooks Brothers is like an aloof bon vivant wearing a cool seersucker sports jacket on a humid summer day. The 194-year-old brand isn't frantically chasing friends and followers on social networks. Brooks Brothers is playing it cool. Instead, it's investing in tools and testing to improve the online shopping experience for customers and prospects - and increase sales. Battle of the Digital Brands: Tiffany vs. Zales Gap's social media policy a guide for other companies. The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt. A digital perspective on politics and election related communications ow.ly/aroSe Reimagining newspaper reading as inherently social experience: WSJ on Facebook ow.ly/6Z0oJ The Starbucks Card makes transactions social from @TheBeanCast http://t.co/tdBe4IBr Thought-provoking brand examples re: H2 use Pinterest creatively ow.ly/aJixX How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively ow.ly/bDkDA Harnessing Power of Social Media: interview with Barry Libert: Important to focus outward ow.ly/cpsMd Worth watching: Walmart intends to reshape future of shopping #retailexp by mapping social genome http://ow.ly/6L2iK How California Tortilla handles customer feedback online. Notice consistent, co-wide approach http://ow.ly/6L0HZ Love CDC 's use of social media and humor to help peeps prepare for [zombie] apocalypse ow.ly/76h5r Four Seasons Hotel leans on social to act local. Details: ow.ly/b1Z7z Bishops urged to embrace social media to evangelize effectively bit.ly/buUm0k Target merger and acquisition case study, Walmart Get Digital For BTS - For stores, back-to-school kicks off the important fourth quarter, and is the second-most-important sales event of the year, after the winter holidays. But Walmart says that for parents, it may even be more symbolic, with 76% of the moms it surveyed regarding it as more of a fresh start than January 1. Nine out of 10 even make school-year resolutions, it reports, with 78% vowing they will be more organized this school year, 75% hoping to save more money, and 61% making healthy eating a higher priority. From Social Fresh a crowdsourced Facebook Marketing Book http://ow.ly/6dWxd Where Art & Science Meet - BJ’s Wholesale Club 's CEO Laura Sen Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD - Intel The Army ’s social media handbook. Updated and with commentary http://ow.ly/6xRo6 IKEA. one of 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD Singapore Airlines finally discovers Facebook expert writing help, Twitter http://ow.ly/6L1PL How political campaigns capitalize on Facebook ow.ly/8iHwz [timely given Iowa & NH] 10 Social Media stars includes Google ow.ly/btY8o. Here's a Google newspaper ad giggle: to demonstrate ads don't work. Or do they? ow.ly/d4kyn How spirits producer Beam uses digital & social to extend customer experience ow.ly/bDmkW Inside Disney 's Social strategy Tweeting without fear with examples from @SouthwestAir http://ow.ly/8qtma American Airlines engages via social media in sincere authentic way ow.ly/d4OoM What do you think re: introducing new car via social media game? Ford + Zynga for Escape ow.ly/7zChN How Conagra 's brands build online communities http://ow.ly/5WXgw How Naked Pizza uses Twitter: http://ow.ly/6qTxi Genuine #practicalmktr humor! Politicians and social media. Newt Gingrich & Facebook ow.ly/8tGDZ How Zappos uses/mines Facebook insights ow.ly/czPOc L'Oreal leverages social media for customer service essay outline about food, brand loyalty ow.ly/7k4dU. 3 brands bridging online + offline: Red Bull [FB] ow.ly/c5EbJ Fascinating use of Google+: police present portrait of crime ow.ly/8qsR5 Tweeting without fear with examples from @bestbuy http://ow.ly/8qtma How social media adds value to Fashion's Night Out & savvy retailers use it to build relationships http://ow.ly/6L0Xn What brands can learn from Lady Gaga from @deniseleeyohn http://ow.ly/6qUon PayPal Test Program Will Let Home Depot Shoppers Pay at Checkout Real people vs. stock photos. G'by IBM happy man! Love this story ow.ly/6YZJk Love this success story of social media + traditional PR for @cupcakestop http://ow.ly/80Y3V UN Global Pulse monitors data for real-time signals re: food, economy, jobs 19 min video http://ow.ly/bbcrc Creative use of internet & social to connect with 'customers': Maine Convent recruits nuns: ow.ly/b20dI How JetBlue Deals with Social Media Whiners - "JetBlue. for example buy a essay online, has one customer service policy that it adheres to. And it uses it across the board, regardless of how consumers are getting in touch. There have been instances where the company has had to revamp its policy. Consistency is really important via social media channels, since they are so public. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not,” he said." Battle of the Digital Brands: JCPenney vs. Kohl’s - Overall, JCP is winning in social media. Although, the numbers would say otherwise, from a social media standpoint thesis statement examples for outlines, JCP’s social strategy follows all of the best practices for engagement. Its posts are well-thought out and do a good job of delighting consumers and addressing their needs. From a mobile perspective bad habit essays, it’s a tie. Both retailers are doing different things on mobile, but each is doing them equally well. Both experiences are user friendly. Using Pinterest for niche marketing: Bloomingdales ow.ly/czv3I JC Penney Introducing Foursquare, QR Promos for Holiday Angels programs Starwood leverage social media for customer service english essay about sports day, brand loyalty ow.ly/7k4dU McKinsey perspective on how social media could add $1.3T to economy. ow.ly/d4lbe
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